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  • GreenEarth Day


    The year 2020 will mark the 50th anniversary of Earth Day, or GreenEarth Day as we like to call it, and currently this celebration is recognized as the largest secular observance in the world.

    There are an estimated over 5,000 environmental groups in 184 countries focused on educating and activating the world’s population to encourage policy change and influence positive human behavior.

    The participants worldwide for Earth Day are estimated to exceed well over 1 billion people.

    Countless conservation and sustainability projects are being promoted on every possible channel imaginable focused on this day.

    With the culture and mission of GreenEarth Cleaning so aligned with the spirit of Earth Day, it is understandable that it takes on the feeling of a birthday celebration for the GreenEarth family.

    GreenEarth Cleaning sees our focus to help this industry follow our lead in promoting year-round attention to sustainable garment care.

    The message below went out to all our Affiliates worldwide in advance of Earth Day was meant to be shared with all and the message bears repeating.

    “Can you believe it? Earth Day is this Sunday! We hope you’re as excited as we are. Many of you have shared your party plans, promotions, and other ideas for celebrating your GreenEarth difference with your customers on Earth Day, the week before or after, or even the entire month of April!
    We want to challenge all GreenEarth Affiliates to share how you are celebrating Earth Day via social in between now and Sunday, using the hashtag #GreenEarthDay, whether it’s a discount, customer appreciation day, planting a tree, cleaning up trash; any ideas you have, share them with us and your community!

    We will draw a name from all Affiliates who have participated and the winner will receive $100 gift card to our online store! We look forward to seeing what you’ve come up with! 

    This year our team here in Kansas City will once again join a local organization, Bridging The Gap, in an annual tree planting extravaganza.

    Every year we take this opportunity to “put our money where our mouth is,” and we always have a great time doing it. It’s pretty awesome to see so many of you taking the initiative as well!”

    What’s your one thing?
    Why not make everyday Earth Day by making a resolution to take at least one positive green action each and every day? Doing one green thing each day is an easy enough promise to make, and you’ll feel good about keeping it!

    GreenEarth Affiliates, their employees and customers are aware of the positive impact that our commitment to sustainability benefits the environment.

    On this one day, it feels right to merge our names here on this day, joining with the Earth Day celebration and proclaim that:

    GreenEarthDay is Everyday!

    By: Joe Blaha

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  • Talking Circular Fashion


    sustainable aftercare

    On Thursday 12th April GreenEarth® Cleaning hosted a Business Briefing on the subject of ‘Sustainable Aftercare for Garments and Textiles’ at the Marriott Grosvenor Square in London.

    Keynote speaker for the day was GreenEarth President Tim Maxwell, alongside Louann Spirito of SGS and myself.

    It was a great opportunity for us to talk a room of retailers, manufacturers and testing houses about the GreenEarth® difference and how it can make a difference to how retailers operate and to our planet.

    Following the introductions, Tim talked to the delegates about what GreenEarth® is, who we are as a team and how important a role we play in garment aftercare. Talking not only about how at worst GreenEarth® performs as well as other solutions and in a lot of cases much better, because of no colour loss, no shrinkage and most importantly because it is non-toxic… particularly important for the planet and for those who work in the aftercare industry.

    Tim highlighted how more and more dry cleaners around the world are using GreenEarth and that D5 the purest form of liquid silicone used for dry cleaning, is also used in many products found in most households, such as body lotions, shaving foam and deodorants. Then going onto make the point that GreenEarth is mostly recycled, loses less energy than other solutions and ensures that clothing and textiles can last longer – drawing comparisons with the key fundamentals of the circular economy.

    Next to speak, was Louann Spirito, Director of Technical Support for the Softlines area of SGS. Louann gave an insight into the business and also her years of experience working in testing labs. Her recollection of how Perchloroethylene would melt the tongs she would use for textile testing, really got the delegates’ minds turning! Louann relayed how the use of the GreenEarth machine in Guangzhou, China has really made SGS look at testing within its global business.

    SGS have had the machine in operation for over 2 years and has worked well to service retailers and manufacturers, particularly in the far east. Their evaluation is consistent with the excellent consumer experience of GreenEarth and again particularly around embellished items and leather garments. There are many challenges facing the Testing industry, which Louann talked through and one of those challenges is Sustainability.

    The GreenEarth and SGS relationship is one that will last long into the future.

    Tim then took to the stage again and talked about new developments within GreenEarth, particularly the increased use of the Activated Clay Filtration (ACF) programme. Using Activated Clay Filtration powder combined with environmentally improved detergent (Sustain) and Spotting Agent (Prime), affiliates around the globe are seeing even better results from GreenEarth with a reduction of energy and water usage by 50 per cent.

    GreenEarth is now in over 40 countries via over 1800 dry cleaners and 2018 is looking like a year for continued growth and development.

    It was my turn to speak to the audience, demonstrating some of the differences that we had seen on silks, leathers and other items, stressing how important it is to test to get the best results for them and the customer.

    Sustainability has crept up the agenda of Fashion retailers significantly over the last 18 months and that has shown through the enquiries and meetings that we have had. I talked through the work that I have done over the last 3 years and how there are options to attend technical meetings or indeed for me to present to garment technicians at head offices.

    Testing is fundamental to the performance of the garment and the customer experience. Delegates were able to see test results for themselves, the GreenEarth difference on leather swatches and pieces of embellished materials.

    Attendees were able to understand how they could promote GreenEarth on their care labels, followed up with colleague and customer communications, informing them what GreenEarth is and how it can be accessed globally. The support that GreenEarth® is able to be in a position to give to retailers and affiliates alike is second to none, due to their customer loyalty and reputation.

    Over the last 20 years, GreenEarth® has established its own heritage as a sustainable form of aftercare. It is by far the most credible alternative option to perc. Other entrants to the market may have an advantage over perc… but fail to tick as many boxes as GreenEarth® – the performance and environmental statistics speak for themselves.

    As we approach Earth Day, we are proud to green and completely clean.

    If you’d like to attend future GreenEarth® events, please visit our Events Page.

    By: Garry Knox

    The post Talking Circular Fashion appeared first on GreenEarth Cleaning.

  • Tailored Brands Divests MW Cleaners


    Tailored Brands, Inc. (NYSE: TLRD) announced, in a statement March 14, 2018, the company sold its MW Cleaners business on March 3, 2018, for approximately $18 million.

    “MW Cleaners operated as an independent retail dry cleaning business separate from our vertically integrated dry cleaning operations that support our formalwear rental business.  As part of our commitment to optimize our portfolio, focus on our core businesses and unlock cash flow, we decided to sell MW Cleaners,” said Tailored Brands Chief Executive Officer Doug Ewert.

    At the time of the transaction, MW Cleaners operated 38 retail dry cleaning, laundry and heirlooming facilities in Austin and Houston, Texas.

    The EDIT TX group purchased MW Cleaners businesses from Tailored Brands on March 3, 2018. EDIT TX will convert 36 MW Cleaners stores in Houston, Texas and the MW Cleaners delivery business in Austin, Texas to Tide Dry Cleaners.  EDIT TX will also begin operating the 2 Tide Dry Cleaners stores in Austin, Texas.

    EDIT TX includes Tide Dry Cleaners franchisees that own and operate units in Amarillo, TX; Austin TX; Kansas City MO; and Lubbock TX. The multi-generational leadership of MW Cleaners are partners in the EDIT TX group. Michael E. Nesbit will be the CEO of the organization and the entire MW Cleaners team has been retained. The group said in a prepared statement, “EDIT TX is thrilled to expand the Tide Dry Cleaners brand throughout Texas with some of the most influential leaders in the dry cleaning industry.”

    See article here.

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  • GreenEarth Affiliates Walking The Walk


    OXXO Care Cleaners ® Celebrates Earth Day with Incentives for Green Conscious Customers

    Hollywood, FL, April 4, 2018 OXXO Care Cleaners ®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service, announced today that the franchise will be carry out numerous incentives throughout the month of April for eco-conscious customers, in addition to community activities in celebration of Earth Day, and a 15% discount on all dry cleaning services.

    During the month of April, in celebration of Earth Day, we will carry out a Reuse and Recycle with OXXO campaign,  consisting of two parts: The first involves incentivizing clients to recycle their OXXO hangers and garment bags by bringing them back to the store. We hope to be able to Reuse and Recycle as many hangers as possible, then send all unusable hangers to a recycling agent, incentivizing all customers to partner with OXXO to reduce landfill waste,” said Salomon Mishaan, Founder & CEO of OXXO Care Cleaners.

    The second effort involves a “Spring Cleaning” clothing drive in which we are asking customers to donate unused and unwanted clothes  (men’s, women’s & children’s) to Dress For Success & Suited For Success in order to help the needy and the environment, reducing landfill clothing and waste. Dress for Success is a Miami Non- Profit that helps unemployed men and women trying to re-enter the workforce. Their mission is to empower women and men to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and in life.

    Additionally in April, OXXO and South Florida’s Communities In Bloom (CIB) will continue their social responsibility partnership with several events to help underprivileged children (and women) in South Florida communities.

    “OXXO is a proud supporter of a year-long effort organized by Sophia Arana and Evely Forte of Communities in Bloom to help the needy in South Florida. The 2018 program began with an event on March 24th at Touching Miami with Love (1350 SW 4th Street Homestead, FL 33030), where over 40 volunteers created beautiful flower beds and painted decorative pots,” said Mishaan. Touching Miami with Love’s children’s program focuses on inspiring, educating, and empowering needy children through educational support after school.

    On April 15th, OXXO will support Communities in Bloom at Kristi House (301 NW 52nd Street Miami, FL 33127), a private, non-profit organization in Miami, Florida, dedicated to healing and eradicating child sexual abuse. Starting at 10am, CIB volunteers will create a backyard meditation garden and paint decorative pots for the children.

    At the end of April, OXXO will sponsor two more CIB projects in celebration of Earth Day. These projects will be hosted at non-profits that benefit children, and they will involve painting pots, planting, and teaching children about plant care. Communities in Bloom is a non-profit,501(c)(3) organization dedicated to restoring the landscaping of local non profits that assist children in need. Their mission is to create beautiful green spaces, while simultaneously promoting a love for plants and the environment in the local community.

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  • Kansas City Fashion Week


    The brisk wind that blew over Kansas City last Thursday evening was all too fitting for a fall/winter runway. But the warm glow of the chandeliers inside The Grand Hall at Power & Light easily made up for it.

    High heels. Glitzy makeup. Bright camera flashes. Kansas City Fashion Week was everything a fashion show ought to be—plus some.

    Eight designers took to the U-shaped catwalk that night. From Liv’s fierce designs for women wearing sizes 12 to 36 to Nokota.Style’s distinguishable equestrian flair, this time inspired by the moon. With each and every collection, the venue’s art deco backdrop faded, only the runway in focus. By the last designer—LENZANITA Couture—the marbled floors, elegant columns, and gold accents were but a bokeh.

    If I had to pick a favorite, this would be it. Anita Kealey’s fashions are truly pieces of wearable art. And her brand is entirely backed in sustainability. But it’d be hard to even guess that her creations used scraps from a local balloon manufacturer or now-obsolete media tape; it’s natural among otherwise classic shapes and lines.

    As excited as I am for springtime, the olives, plums, slate blues, and heather grays LENZANITA featured had me yearning for a pile of fallen leaves. Any of the wools (from South Dakota-raised sheep, no less) would be a perfect pairing with those ankle boots in my closet, I daydreamed, sitting front row in my off-the-shoulder multi-colored maxi dress. When Kealey, herself, walked out, just imagine me as the heart-eyed emoji.

    Chalk it up to this being my first fashion show, but LENZANITA is something special. I’m not the only one to notice, either. Publications like Midwest Living and Martha Stewart have already spotlighted Kealey’s work.

    It’s exciting to see a Midwesterner making their mark—or the lack thereof—in today’s fashion. The industry’s future lies in brands like LENZANITA. The industry’s future lies in environmental consciousness.  

    By: Zarah Eads

    The post Kansas City Fashion Week appeared first on GreenEarth Cleaning.

  • Great Article by American Dry Cleaner!


    Off the Cuff: Get to Know…. Tim Maxwell

    President, GreenEarth Cleaning

    CHICAGO — In this latest installment of Off the Cuff, where readers can meet and learn more about someone from the fabricare industry, let’s get to know Tim Maxwell, president of GreenEarth Cleaning.

    Tell us where you were born, grew up, and reside today?

    “I was born and raised in Toronto, Ontario, Canada, where the family wholesale leather cleaning business is still operating. I moved with my wife Karen and my two kids, Kelsey and Kolin, to Kansas City, Mo. where GreenEarth Cleaning is headquartered, in 2006.”

    Hobbies (that you’ll admit to)?

    “I enjoy water sports (skiing, sailing and boating) and I am an avid downhill skier. Given my Canadian heritage, I am required to play men’s ice hockey league twice per week in order to fit into the smaller airplane seats that are standard issue today.”

    What gets you excited at work?

    “I enjoy the sense of satisfaction I get when our team is able to save a dry cleaner’s location from a landlord that is not renewing a lease until we present the GreenEarth option. With the built-in safeguards that are inherent in the system, hundreds of good operators have been able to save their families financial well being. Awesome feeling!”

    Lastly, tell us a secret (keep it clean) nobody knows about you?

    “My secret is that someday I hope to circumnavigate the globe in a sailboat…don’t tell anybody!”

    See full article here.

    The post Great Article by American Dry Cleaner! appeared first on GreenEarth Cleaning.

  • Flair Cleaners Making Waves With Delivery Service in Burbank


    Door-to-door Dry Cleaning Service From Flair Cleaners in Burbank; Redondo Beach, Santa Monica, Studio City, and Valencia

    March 20, 2018 – Southern California is synonymous with busy lives, which means finding time to fit in errands can be a challenge. Now, with Flair Cleaners free home delivery and pickup, getting clothing and household linens cleaned is more convenient than ever. Flair Cleaners, Southern California’s leading eco-friendly dry cleaners, serves residents in and around Burbank, Redondo Beach, Santa Monica, Studio City, and Valencia.

    “Our customers lead very full lives, and any extra time in the day usually goes to family, friends, and relaxation. Our home pickup and delivery service saves them time and ensures they always have freshly cleaned clothes and linens at home,” said Gary Futterman, owner of Flair Cleaners. “This free service is one more way Flair Cleaners help customers reduce their ‘to do’ lists so they have time to spend on what matters most!”

    With Flair’s new home pickup and delivery, customers simply leave their cleaning in a designated place where Flair drivers will pick it up. There is no need for anyone to wait at home for the driver to arrive. Cleaning will always be returned on the next trip. Since the driver will be in each neighborhood twice a week, customers can leave cleaning for pickup on both days, or the day that works best for them.

    For more information or to sign-up, send an email to wedeliver@FlairCleaners.com or visit your local Flair Cleaners location.

    About Flair Cleaners

    With a reputation built on innovation and customer service, Flair Cleaners has been your Southern California dry cleaner for more than 50 years. And, while times and fashion may have changed, one thing has not: Flair’s commitment to help customers look their best. Flair’s dedication to impeccable quality and customer service began when the Futterman and Singer families first opened a dry cleaning business in Chicago in 1958. Their tradition of excellence continued when the families’ first Southern California cleaners opened in 1963. Today, Flair Cleaners has five Southern California locations – Burbank, Redondo Beach, Santa Monica, Studio City, and Valencia.

    Flair Cleaners was one of the first cleaners in Southern California to adopt the GreenEarth dry cleaning process, the industry’s premier all-natural cleaning method. Flair’s state-of-the-art, highly efficient equipment conserves resources and safely cleans garments and household items. Its Hanger Recycling Program and The Better Bag help all its customers live a healthier, green lifestyle. Read more on Flair Cleaners, its community service, or its green environmental practices and awards on the website, FlairCleaners.com, and join the Facebook community at Facebook.com/FlairDryCleaners.

    See full article here. 

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  • OXXO Care Cleaners Continue To Grow


    OXXO-Houston

    OXXO Care Cleaners ® Brings Environmental “Relief” and a Green Cleaning Solution to Houston

    OXXO Houston to open a second store 

    Houston, TX, March 13, 2018— OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that operates nationwide and was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, announced today that OXXO Houston celebrates one year serving the city of Houston in March and the owners plan to open a new store in 2018.  In celebration, OXXO Houston will offer a 10% discount to local business professionals and to all local residential neighborhoods throughout the months of March and April.

    “We opened our doors a year ago. While Harvey affected residents and all local businesses, during the last few months, we have seen tremendous interest and repeat customers from local professionals and residents. Many of OXXO Houston’s customers are in the oil industry, requiring them to connect with other time zones, daily. Many must arrive at work at 3 am so, in this area, 24/7 service is not a luxury – it’s a necessity. They demand friendly and fast, quality service like our exclusive hand ironed service. Customers can see all our processes is “on site” in a clean & neat atmosphere,” explained Silvia Garcés, Store owner.

    OXXO services the entire district, which extends a 7-mile (11 km) stretch of Interstate 10 (the Katy Freeway) from Gessner westward to Katy and extends south along Eldridge Parkway to Richmond. “Soon, OXXO Houston will offer Pickup and Delivery service, thereby expanding its reach, and, a new store is on the horizon, also in the Houston area. Lastly, we are thrilled to announce that we will be offering kiosks to local energy companies as well as drop store conversions,” said Salomon Mishaan, Franchisor.

    Local store owners Mary & Silvia Garcés were former family business owners in Venezuela before migrating to the U.S. so they know how to provide excellent customer service. OXXO is the only green cleaning franchise in Houston to combine hand ironing on site and in front of the customer, 24/7 pickup and drop off through the ATM machine, the use of a dermatologic and eco-friendly cleaning solvent called “GreenEarth®,” instead of the commonly used chemical perc (Perclorethelyne) a carcinogenic which is unhealthy for both human skin and garments, all into a clean and neat boutique style concept.

    According to repeat customer Paul Naquin, “24/7 pick-up and drop off is very cool concept. I brought a large load to get cleaned here. The staff was very thorough and took the time to organize and itemize every items. Really impressed with the prices too. Great job!.”

    Bebe L agrees. “24/7 Dry Cleaners! Green Products, Great People, No harsh chemicals, Electric door to pick up your laundry anytime! They even use string w/ ‘Thank you’ note instead of trash ties for your Clothes. Classy! The actual Machines imported from Italy. Must go see! Love this place!”

    “Entrepreneur” magazine just ranked OXXO® once again among the top five hundred best new franchises in the United States. OXXO is a CARE Cleaner because of our “WE CARE” philosophy and commitment.

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  • GreenEarth Affiliates Attend T.A.G. Meeting


    Disney World Textile toured during T.A.G. meeting in Orlando

    SAN FRANCISCO — The Tuchman Advisory Group (T.A.G.) held an informative and successful meeting recently in Orlando, Fla., and notes: “The highlight of our meeting was touring the Walt Disney World Textile Services & Costume Processing Facility.”

    “That facility cleans 30,000 pieces per day and approximately 220,000 lbs. per week. Our meetings were held in the outstanding conference facilities and restaurants at the Disney Boardwalk Hotel, and Disney Yacht and Beach Club Resorts.”

    The service and attention to detail by the Disney staff was uniformly excellent regarding every aspect of our meeting, T.A.G. relates, and notes: “We stayed in luxurious rooms at Disney’s Yacht Club Resort.”

    At the meeting, each T.A.G. member gave a presentation on the latest status of their company to the group. Topics addressed during the meeting included: healthcare, insurance, payroll/bookkeeping issues, 2016 vs. 2017 financial comparisons, status of 2017 goals, and setting 2018 goals.

    “We were delighted that many of our members had their families join them through the weekend to enjoy the various parks at Walt Disney World,” the group adds.

    The group’s next meeting, it indicates, will be hosted by Colvin Cleaners located in Buffalo, N.Y. in June, 2018.

    See full article here.

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  • Dropping the needle on reducing and reusing


    While I like a good pub crawl as much as the next person, I’m currently more tuned in to the up-and-coming Record Store Crawls across the globe.

    Get it? “Tuned in.” …Sorry.

    Just step into my husband and I’s 700-square-foot apartment, and our living room is dedicated to shelves of LPs (all organized by genre, artist, and release date, of course) and a silver Audio-Technica turntable.

    These collection events start in New York and Berlin on April 21, aka Record Store Day, with other cities following anytime between May and October. As per “crawl” fashion, the whole experience is community-oriented. You’re shuttled from record shop to record shop surrounded by individuals who are just as nuts about vintage vinyl as you are. Hooray! Plus, there are live performances, gift bags, and—my personal favorite—discounts to look forward to.   

    With LP sales on the rise thanks to hipsters like me, even new artists are producing vinyl formats of their work. It may be nice to snag the latest release, but I’m honestly more interested in what used gems I can dig up. And I like to think of it as an eco-friendly choice too. Records have been made from polyvinyl chloride (PVC) since the 1950s. If you know anything about plastics, PVC is notorious for ending up in landfills and staying there. By buying that old Rolling Stones 12-inch, Mother Nature is essentially thanking me.

    Purchasing second-hand is always the environmentally conscious option—and not just when it comes to music. We could be talking fashion, home furnishings, or cars, and the principle is the same. Just because it didn’t first go into a blue bin doesn’t mean you’re not recycling. Your decision is still a diversion of wastefulness.

    I’m not here to promote going on a Record Store Crawl. I’m not advocating for you to like records, for that matter. But everyone does indulge in a guilty pleasure from time to time. Just know that it doesn’t always have to be brand new for you to enjoy it.

    By: Zarah Eads

       

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